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"Institutions and ownership play a central role in the transformation and development of the beer market and the brewing industry. Institutions set the external environment of the brewery through both formal requirements, and the informal acceptance of these companies' operations by the public, whereas the owners and their managers on the other hand, adapt to these external challenges, but also follow their own agenda in setting up strategies for innovation, marketing, take over, etc. The 13 chapters cover changes in a range of institutions, such as excise tax, zoning regulation, trade liberalization, consumer's habit and their taste for beer and sales regulation of alcohol. The responses from the breweries have included a craft beer revolution with a surge in demand of special flowered hops, a globalization strategy from the macro breweries, outsourcing by contract brewing and knowledge exchange for small sized breweries etc. The book consists of two parts, The first part includes chapters primarily focusing on institutions, whereas the chapters in the second part take mainly an ownership perspective. The book's contribution lies primarily in an analysis of the link between institutions and governance, where the analysis point to how the most successful breweries have adapted to the external changes in institutions in the brewery sector"--

Beer industry --- Brewing industry